Garth Graham heads STRATMOR Group’s marketing strategy and execution practice, which focuses on lead generation and lead management methods and practices primarily for the consumer direct and retail mortgage origination channels. Garth has over 25 years of experience in sales and marketing, from Fortune 500 companies to successful startups, including management of two of the most successful e-commerce platforms.
As an executive with ABN-AMRO, Garth was part of the executive group that successfully sold the mortgage group and the mortgage.com platform to Citibank in March 2007, in a $9 billion dollar deal that was closed before the market downturn. At ABN, Garth managed over $5M annual marketing budget, with retention and cross sell responsibility for over 2M customers. Launched marketing campaigns in support of mortgage.com consumer portal, generating over 650,000 web site visitors per month, resulting in $22B in originations and $280M in operating profit over 4 year period. Delivered direct response rates of over 4%, with a 250% return on marketing investment. Garth was a key member of the executive management team of mortgage.com that led the company through its dramatic expansion in the late 90s and successful IPO in 2000 before its sale to ABN AMRO.
Garth also worked for 9 years at Chase Manhattan Mortgage, where he developed the corporate and affinity marketing program, securing Fortune 500 accounts, including the successful sale of Union Member Mortgage Program, an exclusive relationship between Chase Mortgage and the 13 million members of AFL-CIO.
Quoted extensively in periodicals such as USA Today, National Mortgage News, DS News, American Banker, Mortgage Banking and Internet World, resulting in over 40 million press impressions within 12 months.
Garth is a graduate of the University of Virginia with a degree in Economics and Computer Science. He also has received Champion and Green Belt Training in Six Sigma.
Recent Stories From this Author
Join the CTPB, the Consumer Technology Perfection Bureau
September 2, 2013 You don’t have to be perfect, but you have to be willing to try! You are already a member of the CFPB (by choice or not...),...
June 19, 2013 I have some interesting stories and perspectives on how the fine folks on the left coast live, and how they keep coming up...
Trash Talk On the Telephone
June 12, 2013 Leveraging advanced data techniques works for retail lenders even when the big consumer direct lenders may be using the same...
Yesterday’s Trash Is Tomorrow’s Treasure
June 5, 2013 We're hearing that some folks enjoy my creative use of metaphors in my weekly columns, which at least proves that some...
The Sum of All Niches
May 29, 2013 We're hearing some people will tell you that there is plenty to fear in the modern mortgage lending business.
No Laughing Matter
May 22, 2013 In the past two weeks I have written about how critical it is for mortgage companies to have an effective customer...
Get On the Consumer’s Bandwidth
May 15, 2013 We're hearing from a lot of mortgage originators that read my blog last week about the need to better measure borrower...
Failing the Mortgage SATs
May 8, 2013 We're hearing there is a discipline that is completely lacking in the mortgage industry.
Only 140 Characters to Blow up Your Business
May 1, 2013 There is a lot of damage a disgruntled customer could make by airing their grievance through social media.
The Business Side to Technology Failures
April 24, 2013 After insulting plumbers for a couple of weeks, I experienced a bit of karmic justice when I arrived home from my last round...
- Black Knights MSP Servicing System Supports Surge in Home Equity Loans With a Single Platform
- NTC Study Reveals up to 490,000 Homeowners May be Affected by Inaccurate Servicing Records
- Black Knight Financial Services Delivers SalesEdge, a Complete Lead Management and CRM Solution In One System
- ServiceLink Adds Valuations and Appraisal Pro Nick Johnson To Executive Sales Team
- ServiceLink Welcomes Kelly Johnson to Its Executive Sales Team