Garth Graham

Garth Graham

Marketing Strategy

Garth Graham heads STRATMOR Group’s marketing strategy and execution practice, which focuses on lead generation and lead management methods and practices primarily for the consumer direct and retail mortgage origination channels. Garth has over 25 years of experience in sales and marketing, from Fortune 500 companies to successful startups, including management of two of the most successful e-commerce platforms.

As an executive with ABN-AMRO, Garth was part of the executive group that successfully sold the mortgage group and the platform to Citibank in March 2007, in a $9 billion dollar deal that was closed before the market downturn. At ABN, Garth managed over $5M annual marketing budget, with retention and cross sell responsibility for over 2M customers. Launched marketing campaigns in support of consumer portal, generating over 650,000 web site visitors per month, resulting in $22B in originations and $280M in operating profit over 4 year period. Delivered direct response rates of over 4%, with a 250% return on marketing investment. Garth was a key member of the executive management team of that led the company through its dramatic expansion in the late 90s and successful IPO in 2000 before its sale to ABN AMRO.

Garth also worked for 9 years at Chase Manhattan Mortgage, where he developed the corporate and affinity marketing program, securing Fortune 500 accounts, including the successful sale of Union Member Mortgage Program, an exclusive relationship between Chase Mortgage and the 13 million members of AFL-CIO.

Quoted extensively in periodicals such as USA Today, National Mortgage News, DS News, American Banker, Mortgage Banking and Internet World, resulting in over 40 million press impressions within 12 months.

Garth is a graduate of the University of Virginia with a degree in Economics and Computer Science. He also has received Champion and Green Belt Training in Six Sigma.

All Garth Graham's Stories
You don’t have to be perfect, but you have to be willing to try! You are already a member of the CFPB (by choice or not...), but you should want to join the CTPB to really have a shot at using your technology for the benefit of the consumer. In the past, we as an industry have designed systems that were built to make the process work as smoothly as possible for those IN the…
I have some interesting stories and perspectives on how the fine folks on the left coast live, and how they keep coming up with innovative business models to address their ever changing market.
Leveraging advanced data techniques works for retail lenders even when the big consumer direct lenders may be using the same techniques to battle for the same “in the market” consumers.
We're hearing that some folks enjoy my creative use of metaphors in my weekly columns, which at least proves that some mortgage bankers have a sense of humor even as times get tough.
We're hearing some people will tell you that there is plenty to fear in the modern mortgage lending business.
In the past two weeks I have written about how critical it is for mortgage companies to have an effective customer satisfaction measurement program.
We're hearing from a lot of mortgage originators that read my blog last week about the need to better measure borrower satisfaction with the mortgage process.
We're hearing there is a discipline that is completely lacking in the mortgage industry.
There is a lot of damage a disgruntled customer could make by airing their grievance through social media.
After insulting plumbers for a couple of weeks, I experienced a bit of karmic justice when I arrived home from my last round of travel.
Our industry is a complex system and there are a lot of pipes carrying a lot of information.
I love the MBA tech show. This year it is at a hotel that was refinanced by a plumbers’ trade group. Let’s keep the cracks to a minimum, please.