Garth Graham heads STRATMOR Group’s marketing strategy and execution practice, which focuses on lead generation and lead management methods and practices primarily for the consumer direct and retail mortgage origination channels. Garth has over 25 years of experience in sales and marketing, from Fortune 500 companies to successful startups, including management of two of the most successful e-commerce platforms.
As an executive with ABN-AMRO, Garth was part of the executive group that successfully sold the mortgage group and the mortgage.com platform to Citibank in March 2007, in a $9 billion dollar deal that was closed before the market downturn. At ABN, Garth managed over $5M annual marketing budget, with retention and cross sell responsibility for over 2M customers. Launched marketing campaigns in support of mortgage.com consumer portal, generating over 650,000 web site visitors per month, resulting in $22B in originations and $280M in operating profit over 4 year period. Delivered direct response rates of over 4%, with a 250% return on marketing investment. Garth was a key member of the executive management team of mortgage.com that led the company through its dramatic expansion in the late 90s and successful IPO in 2000 before its sale to ABN AMRO.
Garth also worked for 9 years at Chase Manhattan Mortgage, where he developed the corporate and affinity marketing program, securing Fortune 500 accounts, including the successful sale of Union Member Mortgage Program, an exclusive relationship between Chase Mortgage and the 13 million members of AFL-CIO.
Quoted extensively in periodicals such as USA Today, National Mortgage News, DS News, American Banker, Mortgage Banking and Internet World, resulting in over 40 million press impressions within 12 months.
Garth is a graduate of the University of Virginia with a degree in Economics and Computer Science. He also has received Champion and Green Belt Training in Six Sigma.
Recent Stories From this Author
Share the Love With the Operational Side of the Business
June 5, 2015 Getting together and sharing information and experiences should extend beyond executives throughout the mortgage industry to...
Fixing Your Culture Without Deflating Your Team
May 18, 2015 There are more similarities between the NFL and the mortgage industry than at first meets the eye.
When It Comes to Customers, Happy Is as Happy Does
May 1, 2015 Staying out of trouble with a federal regulator is a great reason to take customer satisfaction seriously, but you should pay...
The Stories Consumers Tell About Mortgages
April 17, 2015 Who should hear consumer stories first, the CFPB or the financial services company already involved with the consumer?
The Mobile Mortgage Opportunity
April 1, 2015 There are many ways our industry can use mobile technologies. But if we don't do it, someone else will.
When March Madness, Mobile and Mortgages Collide
March 19, 2015 Today's college students are the mortgage borrowers of the future. They'll expect mobile interactions with lenders, but...
Beyond the Dress: What Do You See?
March 6, 2015 Mobile has exploded on the consumer side and financial institutions are realizing that they have to make services available on...
Budgeting for Change
February 19, 2015 One of the things we're always telling consumers is that if they want to become responsible homeowners, they're going to have...
Implementing Strategy Starts with the Budget
February 5, 2015 One of the first housing-related items on the budget is continued support for industry regulation, in general, and the CFPB,...
State of the Union
January 22, 2015 When writing your own State of the Union presentation, skip to the part where you lay out the vision for what your company...
- Mountain America tallies 500 e-closings on Pavaso Platform
- NTCs Collateral File Audit and Remediation Service Enhances Portfolio Value and Security
- NTC Executive Helps Lead Effort to Publish Best Practices Document Now Approved by PRIA Board
- Real Estate Investors Continue to Favor Flipping - by a Narrowing Margin - According to Latest Auction.com Real Estate Investor Activity Report
- Black Knight's March Mortgage Monitor: Negative Equity Population Shrinks to Just Over 4 Million; 77 Percent of Borrowers in Foreclosure Are Underwater