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Garth Graham

Marketing Strategy

STRATMOR Group

Garth Graham heads STRATMOR Groupís marketing strategy and execution practice, which focuses on lead generation and lead management methods and practices primarily for the consumer direct and retail mortgage origination channels. Garth has over 25 years of experience in sales and marketing, from Fortune 500 companies to successful startups, including management of two of the most successful e-commerce platforms.

As an executive with ABN-AMRO, Garth was part of the executive group that successfully sold the mortgage group and the mortgage.com platform to Citibank in March 2007, in a $9 billion dollar deal that was closed before the market downturn. At ABN, Garth managed over $5M annual marketing budget, with retention and cross sell responsibility for over 2M customers. Launched marketing campaigns in support of mortgage.com consumer portal, generating over 650,000 web site visitors per month, resulting in $22B in originations and $280M in operating profit over 4 year period. Delivered direct response rates of over 4%, with a 250% return on marketing investment. Garth was a key member of the executive management team of mortgage.com that led the company through its dramatic expansion in the late 90s and successful IPO in 2000 before its sale to ABN AMRO.

Garth also worked for 9 years at Chase Manhattan Mortgage, where he developed the corporate and affinity marketing program, securing Fortune 500 accounts, including the successful sale of Union Member Mortgage Program, an exclusive relationship between Chase Mortgage and the 13 million members of AFL-CIO.

Quoted extensively in periodicals such as USA Today, National Mortgage News, DS News, American Banker, Mortgage Banking and Internet World, resulting in over 40 million press impressions within 12 months.

Garth is a graduate of the University of Virginia with a degree in Economics and Computer Science. He also has received Champion and Green Belt Training in Six Sigma.

Recent Stories From this Author

Dealing with Mortgage Emergencies
July 23, 2014 A big reason we have so many last-minute surprises is because data, documents and requests sit and wait until they are all...

To the Mortgage Customer, Everything Is an Emergency
July 16, 2014 Like the ER, the mortgage process starts out with a high degree of both anxiety and frustration, especially at the beginning.

Team Building, in Sports and Mortgage Lending
July 10, 2014 Just because a group of athletes or loan officers are the most skilled individual players does not mean that together they...

What Soccer and Mortgages Have in Common
July 3, 2014 Like the World Cup knockout rounds, there are no ties in the mortgage race, you either win or you lose.

Mortgage Originators Can Rise to the Student-Debt Challenge
June 25, 2014 Itís going to become important for mortgage originators to educate prospective homeowners on actions they can take to lower...

Will Student Loans Kill the Purchase Mortgage Market?
June 18, 2014 Student loan payments can be up to 20% of a graduate's current monthly debt obligations. Based on current housing ratios, that...

CFPB Leading the Way on E-Close
June 12, 2014 The CFPB believes that the answer to all of these problems lies in taking the paper completely out of the transaction and...

E-Disclosures Take Flight in the Mortgage Industry
June 5, 2014 Nearly twice as many direct lenders are offering electronic disclosures to consumers now as they were only one year ago, and...

Converting Disappointed Borrowers into Evangelists
May 28, 2014 One of the most difficult conversions for lenders to accomplish is turning a past customer into a future customer.

What I've Learned About Borrower Satisfaction
May 21, 2014 White papers donít always get much respect in our industry, probably because so many are just veiled brochures, pitching...

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