CEO & Founder
Keith Luedeman’s business experience began with IBM. He spent the first 7 years after college working for the industry leader in a variety of Technical and Sales positions, gaining the experience of starting the IBM Consulting Services Groups in NC and SC. He attended the IBM President’s Class and CEO Business Strategies, taught by Harvard Business School and The Business of Banking class taught by Kellogg & Wharton Business School professors, as well as the Dale Carnegie Human Relations and Public Speaking Course.
Duplicating the growth he had witnessed at IBM within a small company, Keith became instrumental in the growth of a Retail Services Technical Consulting Group from 20 to 100 and the launch of a new product. This growing company was acquired, and his e-commerce consulting division was then acquired by another company. Rounding out his channels experience, Keith then became Director of Software Marketing for JBA as they were being acquired by Avnet, a Fortune 100 $7B Hardware, Software & Services firm. Throughout this process he gained an accidental expertise in M&A Activity.
In 1998, studies showed that the Internet mortgage market would grow from 1% of all mortgages in 1999 to up to 51% by 2005. Even if those numbers were off by half (which they were), there was still an incredible market opportunity. Keith acted on this opportunity in Internet lending, founding goodmortgage.com in 1999. Starting with a small investment, goodmortgage.com paced its growth. Keith treated the company as a small business that had to succeed for the long-term instead of gambling on venture capital and a quick exit strategy. By focusing on growing wisely, spending wisely and hiring wisely, Keith has built a thriving lending leader whose presence is felt throughout the loan industry. Even when the industry was in decline, goodmortgage.com sustained growth and continues to grow with strategies and opportunity tied to quantifying growth instead of attaining growth. Recently the company was named the Online Lender of the Year Industry Award at the Mortgage Bankers Association National meeting.
Luedeman has a BS from Clemson University with a combined major of Mathematical Science and Computer Science. He graduated in 1987 as member of Calhoun Honors College and was President of the Pi Mu Epsilon Math Honor Society.