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Kelly Booth

Kelly Booth

Mortgage Division Director

Kelly Booth has 25 years of experience in sales, marketing, management, strategic planning and product design experience in the financial software industry. She possesses a solid understanding of the mortgage and banking industries, the overall mortgage lifecycle and the technologies that support the loan process. Kelly specializes in negotiating large contracts and product positioning and has extensive mortgage industry contacts with both lenders and leading financial software providers.

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With more borrowers going online early and often for information on everything from credit checks to mortgage rate look-ups, it is no wonder that online lead gen and lead management have become a hot topic in the mortgage industry. To compete in the online mortgage market requires more than luck, it requires reliable and real-time data, process, persistence and discipline. In this session, you will hear from technology mortgage experts that have been advising customers for years on how to...