Kesna Lawrence is Senior Vice President of Client Strategy at Datamyx, the premier provider of data-driven technology solutions serving the most competitive Top 100 business-to-consumer organizations in the mortgage, finance, insurance, automotive, and other consumer services industries.
Lawrence is passionate about everything he does to serve his diverse client roster. He has that distinct talent in creating break-through models by applying statistical techniques, leveraging systems capabilities, and implementing effective strategies that deliver maximum ROI. He also practices what he preaches – “exceeding marketing ROI goals by at least 25%” for his clients – a unique strategy to ensure he provides actionable insights and significantly improves profitability for the clients he serves.
He joined Datamyx in 2004 and is one of the marketing industries true innovators in next generation technology that uniquely combines multi-sources of credit and non-credit data for offline and online marketing. The true distinction is in combining credit data from the three bureaus with other multi-source consumer and geographic data, all under one platform.
A pioneering member of the Mortgage Industry Standard Maintenance Organization, he also works shoulder-to-shoulder with fellow industry leaders to redefine the framework for systems communication. He has held leadership positions at both ABN AMRO and Ocwen. At ABN AMRO, he was instrumental in developing the technology behind the One Fee Services platform. At Ocwen, Lawrence designed a revolutionary vendor management/workflow system for the mortgage industry.
Lawrence holds a B.S. in Finance and Economics from Florida State University.