In my last post I said if you request customer feedback,
A recent dining section in the New York Times concentrated on customer service in the restaurant business. The lead article was about how certain establishments were using their CRM technology to know their regular customers’ likes and dislikes, even to the point where off the menu items were available to them.
For you in the mortgage business, this means using
Or, if they let it slip they just got a new car, work with a local car wash to get them a free wash (
There are plenty of other ways you can go that extra mile and build ties with local community businesses.