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Marketing Notes from a Forced 'Vacation'

JUN 7, 2012 12:47pm ET
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Being flat on your back for a couple of weeks gives you a lot of time to observe things, especially when it comes to marketing.

Let me go back to the start—I had a very bad infection in my leg that landed me in the hospital for 10 days. Right now I am doing some things from home and hope to be back up to speed shortly.

So what did I do for 10 days—watch a lot of television. I saw a lot of commercials, both good and bad.

A pair of the best came from some experienced marketers who put a little swerve into their pitch. And that is something mortgage marketers could consider in their pieces.

The first is from Burger King. The commercial shows soccer icon David Beckham standing behind the counter getting a lesson on how to make a smoothie. Beckham accidently starts the blender without the cover on it and gets his shirt dirty.

The female BK employee suggests he take his short off, which the other women in the store concur. But before the commercial can go into Go Daddy territory, the swerve comes when the male BK store manager steps in and says Beckham will keep his shirt on. He ends saying “you’re welcome” as if that is what the majority in the store wanted.

Speaking of Go Daddy, while some of their current ads feature its more traditional version of marketing, another group makes up the swerve. James Hinchcliffe, who replaced former mortgage pitchwoman Danica Patrick as the driver of the Go Daddy-sponsored car for Andretti Autosports, is seen campaigning to replace her as the face of Go Daddy on the company’s web page. The ads are not salacious and are quite humorous.

Applying a little swerve in your marketing could give people a reason to remember your pitch.

Comments (2)
Good to have you back in the proverbial saddle.
Posted by STEPHEN G | Thursday, June 07 2012 at 4:42PM ET
You got my definite interest when you made a typo and Stated "the female BK employee suggest he take his SHORT off. Gave me a chuckle!!!
Posted by Joyce H | Thursday, June 07 2012 at 6:11PM ET
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