JAN 8, 2013
Marketing Maven

Remaining Competitive in 2013

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If you haven’t fully developed your business plan for 2013−either if you are a business owner or if you are an originator−you are way behind the curve.

But Citibank Small Business has come out with 10 ideas that no matter what time of year it is, mortgage industry participants need to seriously consider in order to stay competitive in what is expected to be a tougher year for originations. Experts believe rates will rise in the second half of the year, obliterating refinancings.

These tips come from a survey the unit took. While aimed at business owners, there are things originators should also take to heart. They include:

1) Do your research and get educated. While 88% of small business owners surveyed remain up to date and knowledgeable about their business and industry, they also pay attention to market changes in order to remain competitive.

“Many business owners focus on their skills and industry knowledge,” says Jerome Byers, head of Citibank Small Business. “To find truly new business ideas, often the best sources are from other industries and markets. When seeking new answers, all business owners are your peers.”

2) As always, work hard, be diligent and do what needs to get done.

Perhaps one of the easiest identifiers of a business owner is their sense of dedication and willingness to dig into all aspects of the business. One sign of that commitment is their inability to take a break; 53% didn’t take a vacation last summer.

“Small business owners don’t stop when the clock strikes 5:00,” says Byers. “But it’s also important to know when an outside resource can do something better and faster and offer new ideas and approaches based on their experience.”

3) Update or upgrade technology. Close to 70% of respondents have updated or upgraded their computer systems, with 51% proclaiming a major technology change to their business operations.

4) Know your clients. Citibank found that 67% of those surveyed said they have increased face time with customers to keep their business thriving in today’s economy.

“Small businesses thrive on deep customer relationships,” Byers notes. “Face time isn’t just client service. Those relationships contribute to staying educated about your market and can be the source of ideas. A conversation today can be part of your business plan tomorrow.”

5) Keep a close eye on cash and budgets. Many small businesses are budgeting conservatively and pocketing cash reserves as a cushion. Their caution stems from experience, as 58% say a major challenge to running the business in the past few years has been having enough cash. Most small business owners (73%) handle their own cash management and feel like they have it under control.

6) Be involved. Whether it’s the 51% who built a network of suppliers and partner companies around the business, or the 47% who became more active in the community and other local organizations, small business owners understand the value of investing time in the community.

7) Be prepared. If the economy were to face another downturn, 80% of survey respondents feel prepared to weather market weakness. In previous Citibank small business surveys, small business owners said they took actions such as reducing costs, renegotiating contracts and operating leaner.

8) Plan ahead. Among small business owners, 27% can predict their cash standing four to six months into the future.

“Future thinking and proactive planning is critical,” says Byers. “The enemies of long-term success can be complacency over current success or paralysis over a tough situation.”

9) Stick with your aspirations. Business owners bring their hopes and dreams to life when they start out, tying business to their personal sense of success. Statistically, 63% say they are living their dream and 75% would do it all over again despite the challenges.

10) Market, market, market. Over half (53%) have increased their own social media and online advertising in the past year; 54% invested in website improvements and search engine presence.

 

Comments (1)
Planning, competition analysis, strategy upgrading etc. are the crucial parameters to gain competitive advantage. Understanding about the success rate of current development strategy gives a bird's eye view of current and upcoming scenario.
Posted by Q3 technologies | Tuesday, January 22 2013 at 12:54AM ET
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