The Super Bowl of Advertising

JAN 28, 2013 3:55pm ET

This coming Sunday is the Super Bowl, the championship game of football—and of advertising. The nation’s marketers pay big bucks to roll out their top of the line messages.

And like in every major marketing event—the Olympics, the elections, etc.—there are lessons that companies of all sizes can learn from what they see.

Like the game itself, there are clunkers of plays and there are clunkers of ads. From those, marketers can learn what not to adopt and adapt for their own use.

There will also be stories of perseverance from the game itself and those can be sources of inspiration for you as sales people to improve your performance.

Enjoy the game and enjoy watching the ads.

Origination News Top Loan Officer Survey: You still have slightly more than a month to access our annual loan producer survey to enter your 2012 volume.

The link to the survey is located at  http://bit.ly/WybTbg.

Those providing data will have the opportunity to get a free subscription to Origination News.

Feel free to email me at bradley.finkelstein@sourcemedia.com with any questions; if I can't help you I will refer you to someone who can.

Deadline for inclusion in the print version of the survey, the list of the top 150 originators, is March 8. However we accept data submissions all year (the link will remain active). Results will be published in the April issue of Origination News.