MAR 25, 2013

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Marketing Maven

Do Your Customers Rave About You?

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My cousin Asher, who lives in Israel, recently posted this on Facebook: “Just had a rare, very impressive experience of customer service. I called a harder-to-get-to local branch of a national book store chain hoping they happened to have a book that I want. The guy very politely checked, informed me that they did not have it and offered to order the book, which I declined, saying that if I'm going to order it, I'll do it from a more easily accessible branch of their chain.

The guy called me back two minutes later to let me know which branches (not in our city, but not so far away) have the book in case I want to get it from one of them.

Besides this chains lower than average prices (by Israeli standards), this really sold me on staying a customer (for those in Israel wanting to know a good book store, the experience was with Tzomet Sefarim).”

On top of which he also started a Facebook page for people to post instances of good customer service in Israel.

So, have you done something for one of your customers where they would go on social media and sing your praises? Or would they put you on a page dedicated to good customer service? Just some questions to ponder over spring break.

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