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Don't Just Call Past Clients

JUL 2, 2012 4:49pm ET
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In this blog, I have written on numerous occasions about telemarketing calls I have received which I think are examples of bad marketing. I think I should give some time to those calls that might have a strategy worth exploring.

The other day I got a call from a home contracting company called Alure (if you watch Extreme Makeover: Home Improvement, they are one of the contractors they frequently use). A few years back, we decided to remodel the master bathroom and went to a trade show to look at the possibilities.

We put our name down with Alure and we did speak with a representative at our home; however for a number of reasons we elected to go with a different contractor.

Out of the blue, this past week we got a call from Alure. The sales person asked if the work was still available and was there any other projects that we were considering (no and no). The call concluded with keep them in mind if we do have other work done on the house, which I will do.

The lesson for originators—you should have a past client database to contact. But do you have a past inquiry database, a list of people who called you? Those people might now today be looking for a new purchase mortgage or a refinance, or are in need of a mortgage checkup or even as Karen Deis wrote about, they are in need of a second opinion.

This is lead information you already have and need to take advantage of and mine.

 

Comments (4)
If you were on the national "Do Not Call List", Allure violated the law by calling you a year later "out of the blue" a few years after you contacted them.
Posted by bill z | Tuesday, July 03 2012 at 3:25PM ET
A past client or past contact (who ostensibly "opted in") isn't subject to Do Not Call.
Posted by | Tuesday, July 03 2012 at 3:32PM ET
A past client or past contact (who ostensibly "opted in") isn't subject to Do Not Call.
Posted by | Tuesday, July 03 2012 at 3:32PM ET
I did omit one thing -- make sure you are in compliance with "Do Not Call," which can vary because some states have their own rules. The follow up to me was in compliance with the law.
Posted by Bradley F | Friday, July 06 2012 at 10:23AM ET
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