In this blog, I have written on numerous occasions about telemarketing calls I have received which I think are examples of bad marketing. I think I should give some time to those calls that might have a strategy worth exploring.
The other day I got a call from a home contracting company called Alure (if you watch Extreme Makeover: Home Improvement, they are one of the contractors they frequently use). A few years back, we decided to remodel the master bathroom and went to a trade show to look at the possibilities.
We put our name down with Alure and we did speak with a representative at our home; however for a number of reasons we elected to go with a different contractor.
Out of the blue, this past week we got a call from Alure. The sales person asked if the work was still available and was there any other projects that we were considering (no and no). The call concluded with keep them in mind if we do have other work done on the house, which I will do.
The lesson for originators—you should have a past client database to contact. But do you have a past inquiry database, a list of people who called you? Those people might now today be looking for a new purchase mortgage or a refinance, or are in need of a mortgage checkup or even as Karen Deis wrote about, they are in need of a second opinion.
This is lead information you already have and need to take advantage of and mine.