Opinion

Setting Up a Facebook Page for your Business

A few weeks ago, I started my business Facebook page, MortgagebyBliss

An amazing thing happened−I have one new loan in process and another referral that will likely turn into a loan soon.Both are a direct result of launching this business page. Of course I was hoping for that type of response but wasn't expecting it. Since six weeks makes anyone a Facebook expert, here's what I did and my thoughts for a successful business page.

  • I sent an email to my database (past clients, Realtors, SOI) telling them about my page and asking for reviews.  
  • $100 gift card giveaway. I plan on doing this once a month. That first loan has already covered this expense for quite a while.
  • Post randomly and sporadic. If you post too much people will stop reading or unlike the page. My posts have ranged from credit score advice to thanking my team to spotlighting a closing to a local charity event.  
  • My plan is to post about twice a week and I am hoping to create a database of ideas to pull from when I am busy.  
  • I added this to my email signature:  p.s.  I would greatly appreciate it if you would pass along my name to anyone you know that needs a mortgage.  Also - LIKE my facebook page to win great prizes.  Thanks!

I am sure I will tweak what I do over time to keep things fresh and keep expanding the page, but so far, so good!

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