Things have gotten a little bit busy. I'm not complaining because that's a very, very good thing. But I am working to be more intentional with my time to make sure I am keeping up with my marketing and relationships. Last thing I want is for things to slow down once the loans currently in my pipeline are closed. "Feast and famine" is not a good thing.
If you are experiencing the same thing (or hope to) then I thought it might be helpful for me to share what I choose to do when busy:
- Exceptional service on current pipeline. I don't want my borrowers and Realtors to ever sense that I am too busy for them.
- Prospect tracking and follow up. Every. Single. Day.
- Email to Realtors on Friday to let them know I am available over the weekend if they have clients with questions or that need to get prequalified.
- Utilize my assistant to keep up on handwritten notes, birthday cards, surveys, etc. It's the little things that keep reminding people that my business is based on their referrals.
- Stay involved in and show up to Women's Council of Realtors and Realtor events. I am on the WCR board and the Community Involvement Committee and try to never miss a meeting.
- I go to every closing. If you need an explanation on this one I'm going to smack you upside the head.
Here is what I choose NOT to do when busy:
- I rarely go to lunch. I bring healthy snacks and eat at my desk. My recent Vision Board party was a great success so I don't feel the need to take these ladies out to lunch for a while.
- I rarely socialize at work. I have great co-workers and enjoy talking with them, but when I am busy I close the door to my office and work. If I am needed, I will help in any way I can; but closing my door cuts down on social interruptions.
- I don't make as many outgoing phone calls to Realtors. I have limited time and this is one of the tasks I choose to stop when I get busy. P.S." If you aren't busy, DON'T stop this task!
- I don't do pop-by's. Don't get me wrong, I think pop-bys are a fabulous marketing tool. I simply give up something good to focus on something better.
- I spend much less time on Facebook. I still scan it once a day, primarily to stay tuned in to my Realtor community.
These choices fluctuate over time. I may go back to making daily call to Realtors and stop something else. I am always evaluating my time and the tasks I have to accomplish to make sure I am being as efficient as possible while still marketing for future business.