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Venue

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Harbor Beach Marriott
Resort & Spa

3030 Holiday Drive
Fort Lauderdale, FL 33316
Tel: (800) 222-6543

Wednesday, November 20, 2013

8:30 a.m. -

A WIN-WIN SITUATION: LEVERAGING SOCIAL MEDIA STRATEGY TO IMPROVE REGULATORY COMPLIANCE & THE CUSTOMER EXPERIENCE

Steven Ramirez Chief Executive Officer, BEYOND THE ARC, INC.

Social Media is changing the way consumers interact with financial institutions. This session will explore how your organization can develop a social media strategy, taking full advantage of the opportunities this set of technologies provides.

Key takeaways:

  • Factors to consider in creating a social media strategy
  • Enabling technologies needed for effective social media management
  • The role that mobile should play in your social media plans

You will learn best practices for:

  • Monetizing your investments in social media
  • Mitigating the risks of social media
  • Leveraging social media for complaint management

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