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Venue

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Harbor Beach Marriott
Resort & Spa

3030 Holiday Drive
Fort Lauderdale, FL 33316
Tel: (800) 222-6543

Monday, November 18, 2013

4:15 p.m. - 5:15 p.m.

LEVERAGING TECHNOLOGY TO SOURCE, PRICE AND MANAGE LEADS MORE EFFECTIVELY

Don Kracl Vice President, ZILLOW MORTGAGE TOOLS
Erin Lantz Director, ZILLOW MORTGAGE MARKETPLACE

Where are today’s best mortgage leads coming from? How are the best lenders sourcing, pricing them and then managing those leads? How are they getting better performance out of their top loan officers? Borrowers today are requesting different information from our industry than in the past and doing so across many platforms. Automated pre-approval processes are changing the way we interact with prospects. Our technology is changing to better suit the needs of the consumer. In this panel, we will explore the future of mortgage loan marketing with experts from online real estate and mortgage technology.

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