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Venue

Doral Golf Resort & Spa
4400 N.W. 87th Avenue
Miami, FL 33178

Monday, November 14, 2011

1:00 PM - 3:30 PM

PRE-CONFERENCE WORKSHOP: SOCIAL MEDIA AND MORTGAGES - TRENDS AND TECHNICAL CONSIDERATIONS

Mike Mueller Author, AreWeConnected.com, Former Mortgage Banker & Broker,

A handful of lenders and services are using social media tools like Facebook and Twitter to boost business. This workshop will explore the business, technical and regulatory issues that are paramount to the successful use of social media.

Social Media Overview

  • What is Social Media?
  • Understanding Social Reach
  • SEO and SERPs
  • Broadcasting, Engaging, and Listening

Platforms:

  • Blogs
  • YouTube
  • Facebook
  • Twitter
  • Linkedin
  • Google Plus

Features and values of each...

Blogging

  • What a blog brings to the SEO table
  • Why you need a Home Base
  • Comments and commenting

YouTube

  • Why you need a YouTube Channel even if you have a face for radio

Facebook

  • Why you need to be there
  • Profile vs Page vs Group
  • Running an ad campaign

Twitter

  • What to tweet about
  • What to listen for
  • Twitter Clients

LinkedIn

  • It's still the red headed stepchild of Social Media
  • 5 things you need to do to your Linkedin Profile right now
  • Why Linkedin is still so very important

Google Plus

  • Why you need to join
  • Who's there / who's not
  • 3 things to change right now
  • The single most important reason you MUST be there

Short Break

Advanced Engagement Techniques for each platform

In this session we'll examine, setup and discuss various systems and strategies for each of the platforms mentioned above.

We'll run through writing a blog post, creating a Facebook Page, starting an ad campaign, video editing and much more.

Q&A to follow.

An additional rate of $149 is applicable in order to attend. Must be a paid registered attendee to qualify.

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