JAN 25, 2013 3:57pm ET

SunTrust Looks to Call Centers to Boost Originations

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SunTrust Mortgage is putting more resources into its call centers as a low-cost way to reach potential customers nationwide.

“We are focusing on expanding our presence in lower cost channels,” SunTrust Banks chairman and chief executive William Rogers told investors and analyst during recent conference call.

The Atlanta-based bank has call centers in Richmond and Orlando. It opened a third call center in Charlotte last fall.

The company is “investing in and growing the consumer direct channel,” a spokesman told NMN.

Last year, SunTrust Mortgage originated 14,300 loans through the call centers, compared to 6,300 loans in 2011.

Overall, the regional bank made $32 billion in single-family loans in 2012, up 39% from the prior year.

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