ZipRealty Releases Tool to Verify Listings

Residential real estate brokerage ZipRealty Inc., Emeryville, Calif., has released a proprietary technology tool designed to verify for consumers the sales status of homes they find online.

Consumers or agents can enter the property address or multiple listing service number of a home into the dashboard and click the “Check It” button to use the new tool. The tool will then determine whether that home is really for sale or not and return information on that home.

The Listing Check tool was created in response to data showing that up to 30% of listed homes for sale can be missing from real estate websites and 15% of listings can be stale, expired or inactive.