Twitter Comments Can Go Way Beyond That 140 Character Limit

Recently we opened comments boxes under practically all our website content to enable you to reply, good, bad, or ugly, to what you read from us. Image: Fotolia

National Mortgage News has almost 19,000 followers on its Twitter account (@natmortgagenews), and some of them have things to say directly to us. At 140 characters they must all be short and sweet, right? Not necessarily.

That’s because some Tweet responses link to other sources, which can be quite lengthy. @jpicozzi responded to a recent item I posted on servicing rights like this:

“Some not so common records concerns to consider when transferring or acquiring large MSR portfolios.”

But he also included a link, bit.ly/194msKj. This link leads you to a detailed posting on outsourcing records management, giving a whole lot of context to his short reply.

Some of the replies really are short and sweet. They can even be far less than the 140 characters allowed. Here’s @cornoil1 responding to our item about the conforming loan limits being held flat, by commenting: This is good for the Market! Equally to the point was his comment for Guild Mortgage on its big Southeast expansion: congrats.

Of course, some commenters use twitter try to market themselves. But if it’s not a blatant commercial—if it applies to other firms as well—it can be a useful comment. Responding to that same post, @reverserick writes: #reversemortgage is also using that same loan limit across the nation not just high cost areas a great way to get #cashflow.

The loan limits item provoked remarks by several commenters. @crump_natalie said what's gonna happen2 jumbo if Fannie/Freddie r keeping it at $417k & there's a SMALL market of jumbo investors…. 

One of the great values of the old print letter to the editor and its Internet comments counterpart is to be able to give the media a raspberry when you think it needs one. So CA_mortgageking had this reply to an item on the potential non-QM market: well duh.. The co-architect opened a national lender focused on non QRM. ...

Not every commenter is questioning our patriotism or intelligence or sanity (it only seems so sometimes). @loansbrad gave us this pat on the back for an analysis of the role the GSEs will play in the future: Good analysis of a significant issue.

Some people are just happy to see their name on the Internet. @MLWorkplace touted itself being quoted thusly: Scott Milner + Jim Walsh quoted in @NatMortgageNews on legal risks associated with #BYOD policies ht.ly/rb3xN

Non-profit NeightborWorks was happy to be mentioned, as well. It had this to say to an item on homeownership: Survey by @neighborworks finds 88% see homeownership as key to American dream ow.ly/r9wrS via @NatMortgageNews

Recently we opened comments boxes under practically all our website content to enable you to reply, good, bad, or ugly, to what you read from us. (Slideshows and videos are the last comments frontiers, and should open soon.) But we welcome them through every channel. As you can see from the above, social media is a very immediate way to comment on breaking news or analysis. If you haven’t already, follow us at @natmortgagenews and let us know what you think. You can also reach us through Facebook or LinkedIn. Or via e-mail to me at mark.fogarty@sourcemedia.com.

Please, no TransSiberian spammers or embarrassing Internet offers!

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