PushMX Adds CRM Features

Workflow vendor PushMX here has launched PushMX Sales, a product designed to automate customer relationship management.

"Our basic conclusion is that CRM in and of itself just does not measure up," said Dean Haritos, founder and CEO of PushMX. "CRM is a flat database that only does something when you have a human interacting with the software. We're about creating automation without the need for human interaction.

"As a result, we released this to a fraction of our customers to see what our clients thought. They liked it. So, we now offer integrated CRM and automated marketing build on our proprietary workflow tool to allow originators to better manage their clients."

PushMX Sales focuses on all prospecting activities leading up to loan origination as well as post-closing activities, creating 360-degree points of contact with the borrower during the origination process. PushMX Production, the company's flagship product, is a pipeline management and communication tool that originators can use to organize, automate and simplify their operations. The solution is customized to fit within the specific business model of each company.

PushMX Sales takes the workflow solution one step further by focusing on the activities that take place before and after a loan has been completed. This allows the entire origination process to be organized and automated. PushMX Sales solves the problems that originators face tracking and touching all new leads, and allows users to create a long-term marketing or drip campaigns to maintain contact with prospects who may need a loan months in the future.

"If you think about it this industry begins with getting the lead and prospecting before we move into origination and processing proper," noted Mr. Haritos. "Statistically it takes 18 to 24 months before the client is ready for another loan. So, how do you interact with them in those 18 to 24 months to make sure they come back to you is the question. Also, during that dormant cycle the client can be referring you business as well.

"After the dormancy cycle, which hopefully isn't so dormant because you're getting referrals, you get the customer back as a repeat customer, but you have all their information in the core system so you have continuity. We create, through this product, a 360-degree point of contact on the customer." (c) 2007 Mortgage Servicing News and SourceMedia, Inc. All Rights Reserved. http://www.mortgageservicingnews.com http://www.sourcemedia.com

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