National Quick Sale Partners With Open By Us
Many servicers are starting to demand that short sales be marketed more aggressively, and having open houses to attract more potential buyers is a significant part of that strategy.
National Quick Sale, a provider of short sale automation technology, is forming a financial partnership with Open By Us, a Jacksonville, Fla.-based firm offering a service for real estate agents that enables them to conduct multiple open house events at the same time.
Real estate agents have long known that open houses are a great way to generate high-quality sales leads and sell homes more quickly, says Rich Rollins, founder and CEO of National Quick Sale, which is also based in Jacksonville.
"The problem is that agents can only sit at one house at a time, leaving other listings without attention on weekends when potential buyers are out looking at homes. Open By Us solves the problem by offering trained professional greeters to sit on the open house events, effectively multiplying the agent's efforts by 100% with each greeter utilized."
Open By Us greeters are not licensed real estate agents and are therefore not permitted to discuss the property with visitors. Their role is to monitor visits, distribute handouts, obtain photo identification and record visitor information for delivery the following day to the real estate agent.
"While they are not real estate professionals, they are professional in appearance and demeanor, and undergo drug screening and background checks," says Open By Us president Stephanie Morris. She hires schoolteachers, nurses, bank tellers and others who are interested in earning extra money on three-hour assignments, mostly on weekends.
"So for about the cost of one good sales lead," Ms. Morris says, "a real estate agent frees up precious selling time and may receive a dozen or more leads from an open house they don't have to sit on."
There are millions of homes that will be sold as short sales and millions more in REO inventories, adds Mr. Rollins. "I liked the concept so much we made a major investment in the company," he said. "REO managers could have a hundred open houses going on at the same time and monitor them all using their personalized dashboard on the OpenByUs.com website we'll be building."
Open By Us is currently operating in Michigan but will leverage the partnership with NQS to take the service national. It is set to open for business in California, Florida and other key short sale and REO markets in the second quarter of 2010.