Subprime mortgage giant First Franklin Financial Corp., San Jose has promoted Mr. Pollock to be its new president and chief executive officer. Mr. Pollock actually worked for First Franklin from 1986 to 1996 before leaving to join another subprime firm, Wilshire Financial Services, Portland, Ore. He then rejoined the bank-owned First Franklin in 1998 as its chief operations officer in charge of asset quality, corporate underwriting and compliance. As president and CEO Mr. Pollock will oversee all facets of the lender's day-to-day operations. First Franklin ranks seventh among all subprime lenders and third among wholesalers.
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