eLoyalty Teams up with Pegasystems

Pegasystems Inc., a provider of business process management software, has signed eLoyalty, Lake Forest, Ill., an enterprise customer relationship management services and solutions company, as a services partner to support the sale and implementation of its PegaRules Process Commander. Through the partnership, both companies will participate in joint sales and marketing initiatives.

More and more lenders are turning to CRM as they look to leverage mortgage relationships in order to cross-sell other products.

PegaRules Process Commander enables companies to develop, implement and manage a horizontal set of business process management solutions. It combines a patented enterprise rules engine with application tools designed for developing, deploying, managing and evolving enterprisewide business processes.

eLoyalty's Loyalty Value Analytics methodology enables clients to quantify, prioritize and track the economic impact of a company's customer management initiatives across the enterprise. Using its LVA methodology, eLoyalty can quantify the impact that rules-driven BPM will provide for a client.

Under this agreement, eLoyalty will design and implement client-specific customer loyalty solutions using the PegaRules tool. Currently, both organizations are working to deliver a rules-based, customer service solution to one of the nation's largest publicly held financial services companies.

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