It is no understatement to comment that the Internet has transformed the mortgage lending industry in many ways. The point-of-sale has been influenced tremendously, with borrowers quickly becoming accustomed to rate shopping during the refinance boom and lenders providing an ever-increasing number of online tools to cement relationships. That lenders are rarely able to replace the human element entirely is really not a surprise. With financial decisions of great magnitude, consumers feel better about things when there is a live, knowledgeable person to help them. But technology has taken lending a long way in making the loan experience better for consumers, and more improvements are on the way.
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