Creating Credibility With Real Estate Agents

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Modern Colorful Classroom without student - 3D Rendering

Last year, I developed a one credit continuing education class for real estate agents on marketing called "Creating Momentum in your Real Estate Business" that I taught to agents in my area and Alaska.  Here's the Course statement:

"Creating Momentum Through Incredible Credibility will help attendees learn how to utilize passion, branding and vision in their business. They will be given information on creating a stronger business through greater visibility and credibility in their market."

This year (with help from a coaching client) I put together a two credit CE class on the nuts and bolts of mortgage financing.  "Understanding the Mortgage Process" that I have started teaching through our local Realtor Board. The fun thing about teaching through the board office is they advertise the class and pay me $100 a credit. Bonus!

The course statement reads: "Understanding the Mortgage Process – This course provides new and experienced Realtors a chance to learn what their clients go through as they obtaining mortgage financing for a home. After completing this course, Realtors will understand the prequalification process, different types of loans, what is involved during the loan process and how to best help their clients through the mortgage maze."

Teaching these classes has been a great way to be in front of real estate agents that I don't have a strong relationship with or that are new in the industry. Being an instructor gives me greater credibility and has resulted in additional referrals. That's great marketing.

This does take a bit of time and money as you need to get approved as an instructor with your state and then each course has to be approved. But well worth it!

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