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Advisory Services Firm Rebrands Business Model

Looking to expand its service advisory platform in the commercial mortgage loan, investment sale and real estate owned markets in the Northeast, Helios Capital has decided to undergo changes to its business model.

First, the Woodbridge, N.J.-based firm has officially changed its corporate name to Helios Capital Advisors. Also as part of the new business model, Helios will enhance its loan-sale advisory platform by integrating services offered by the investment sales division of The Schultz Organization.

This real estate organization platform will focus on tenant and landlord leasing, while Helios’ responsibility is going to concentrate exclusively on providing advisory services on behalf of private, institutional and corporate lenders and investors in the secondary market to trade commercial, REO and investment properties.

“The integration of The Schultz Organization’s investment sales division with Helios Capital Advisors allows us to leverage our collective long-term experience in the commercial real estate market in order to build a solid platform that will enhance the level of service provided to our clients,” said Steven Schultz, CEO and co-founder of Helios Capital Advisors. “Given the volume of transactions we have recently been involved with, coupled with the pipeline of projects in the future, we remain excited about what the future holds for our firm.”

In the past 18 months, Helios has completed more than $300 million in successful traded loans within the commercial mortgage loan market. The firm has advised clients in the marketing and disposition of small-balance commercial real estate with individual loan balances between $1 million to $25 million.

Besides Schultz, the senior management team leading the company’s expansion includes Jonathan Horn, senior managing director and co-founding member and Josh Malka as managing director. The firm has also added Tony Georgiev as senior director of underwriting and Casey El Koury as marketing assistant.

“This rebrand marks our firm’s continued dedication to becoming trusted advisors to our clients, as we strive to enhance the depth and breadth of services we are able to offer and illustrate our passion and energy for achieving great success and results on behalf of lenders and investors operating within our core markets.”