In a market where homebuyers have become an increasingly important driver of lenders' revenue, mortgage businesses need to have the right automation in place to maximize sales and marketing efforts.

To help lenders invest most effectively in the right types of technology, experts participating in this webinar will discuss:

-The types of technology consumers gravitate to
-How new or underused lead generation technologies can make a lender more competitive
-Which technologies are most popular with loan officers, and
-Whether cost of sales and marketing technologies should be shared with LOs

Key Speakers

Bonnie Sinnock
Editor, National Mortgage News
Lori Brewer
Founder LBA Ware