Lead volume is easy to celebrate. Funded production is harder to fake. This report analyzes 2.9 million online leads and 77,300 funded loans across 29 mortgage organizations to reveal which sources generate applications, which generate funded loans and where those rankings diverge.
The most provocative finding appears within called opportunities: scored opportunities showed up to 3.2x the funded conversion rate of unscored opportunities. Is your team working the opportunities most likely to fund first?
Download the report to uncover:
- Which sources lead by applications, funded loans and funded conversion
- Where high-volume vendors underperform once conversion is measured
- How performance changes between purchase and refinance borrowers
- How engagement and deal scoring relate to funded production