Tom McFarland

Tom McFarland

Director of product management and head of analysis

Tom McFarland leads Novidea's UK product roadmap and business analysis function. Through his industry expertise, close relationship with existing clients and engagement with prospects, Tom ensures the delivery and ongoing enhancement of Novidea's platform provides added value to brokers and MGAs. Tom holds strong partnerships within the insurtech community, enabling practitioners to benefit from a connected insurance ecosystem. Having spent time in operations roles within Specialty Broking and Delegated Authority, Tom's comprehensive understanding of the challenges at each stage of the insurance value chain ensures that the Novidea platform solves the challenges of today and prevents the problems of tomorrow. Tom is keen to drive transformation across the industry, particularly within the Specialty and Lloyd's markets, where there is enormous opportunity for technological modernisation and adoption.