Loan Think

Your mortgage marketing strategy and brand must evoke trust because of the people who were in the business only to make a buck during the boom.

Most of what I've been visiting with you about in this series has been about conversion, since I expect it to be the word of the year for 2014.

Like other parts of the real estate finance business, appraisal management companies are dealing with increased costs and less income.

What might work better would be clarifying guidance on mortgage insurance premium rules, the meaning of bona fide discount points, and the rules for affiliate compensation.

Lenders do not necessarily have to work with AMCs. However, in reviewing all they take on and manage, it is clear where the benefit of an external partner comes into play.

A roundup of comments on our Editor at Large blog, from the best and brightest to the not-so-bright.

As service providers, we must also be willing to allow our clients to complain, and to ask them directly for feedback, both good and bad.

Satisfying the nine pillars of servicing standards which took effect earlier this year has increased complexity—forcing banks to reassess systems, processes and policies.

How you brand your products and services can create a competitive advantage for you in your marketplace.

Last week I wrote about how the college application process compares to the mortgage industry, and I got a lot of commentary on that, more than anything else I have written in the past few months.