A New Brand Coming Soon

GMAC Mortgage officers told MortgageWire on April 10 that the company intends to create a new brand for mortgage originations on the West Coast within a month.The goal of the new brand, they said, is to reach a customer group which GMAC Mortgage and its subsidiary, Ditech Funding, do not currently reach. They declined to identify a specific target market, and have not yet announced the brand's name.

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