When nonprime lender Aegis Lending selected Intellidyn for mortgage lead incubation, it knew that GM Mortgage was already putting up some remarkable conversion numbers with leads that generally go in the trash can.At the 10th Annual SourceMedia Mortgage Technology Conference, Intellidyn senior vice president Gene Devine presented statistics showing exponentially improved click-through and conversion rates on cold leads with the system created for GM Mortgage. Now Hingham, Mass.-based Intellidyn Corp. is creating a custom lead-incubation system for Aegis leveraging a multichannel database system and state-of-the-art analytics. Forrest Young, director of marketing and business development at Aegis Lending, characterized lead incubation as a "must-have" tool for direct lenders. "We do a fair amount of second-effort and recycle marketing programs successfully," he said, "but lead incubation marketing is a longer-term initiative that works differently to drive our prospects back to us when they are ready and in the market." Aegis Lending can be found online at https://www.debtunderoneroof.com, and Intellidyn can be found at http://www.intellidyn.com.
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Michael Tannenbaum, whose experience in the financial services industry spans over 15 years, has a track record of helping companies scale and grow.
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A majority of consumers earning more than $100,000 annually said they were concerned about their own ability to purchase a home, demonstrating how affordability issues are impacting those at many socioeconomic levels, the University of Michigan study found.
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The nonbank's results add to other indications that the first quarter's "higher for longer" rate scenario had an upside for efficient servicing operations.
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The latest rate increases contributed to a 1% drop in purchases from the previous week and 15% annually, according to the Mortgage Bankers Association.
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The top five producers had an average dollar volume of VA and USDA loans of more than $35 million in 2023.
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The JPMorgan Chase CEO took aim Tuesday at the proposed Basel III endgame rules, hindrances to mergers and bureaucratic burdens. "I would love to have a more productive relationship with regulators, but I think it takes conversation," Dimon said.
April 24