When nonprime lender Aegis Lending selected Intellidyn for mortgage lead incubation, it knew that GM Mortgage was already putting up some remarkable conversion numbers with leads that generally go in the trash can.At the 10th Annual SourceMedia Mortgage Technology Conference, Intellidyn senior vice president Gene Devine presented statistics showing exponentially improved click-through and conversion rates on cold leads with the system created for GM Mortgage. Now Hingham, Mass.-based Intellidyn Corp. is creating a custom lead-incubation system for Aegis leveraging a multichannel database system and state-of-the-art analytics. Forrest Young, director of marketing and business development at Aegis Lending, characterized lead incubation as a "must-have" tool for direct lenders. "We do a fair amount of second-effort and recycle marketing programs successfully," he said, "but lead incubation marketing is a longer-term initiative that works differently to drive our prospects back to us when they are ready and in the market." Aegis Lending can be found online at https://www.debtunderoneroof.com, and Intellidyn can be found at http://www.intellidyn.com.

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