Auction.com has rebranded at the corporate level to Ten-X, as the company begins to grow other segments beyond its auction-based platform.

The new company name was chosen from among 500 possibilities and was evaluated for trademark research and URL availability. The company chose the brand name in collaboration with Lexicon Branding and designed its new logo with the Indicate Groupe, Ten-X Executive Vice President Rick Sharga told National Mortgage News.

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