Reveleus Mortgage Analytics, New York, will be deployed at CitiMortgage and CitiFinancial Mortgage Lending businesses to deliver cross-functional analytics across its credit and marketing functions.As part of the enterprise-wide solution, Reveleus will implement its Mortgage Credit Risk and Mortgage Marketing Analytics. As a result, Citi users will now be able to access information and analysis relating to the whole lifecycle of customer activity by consolidating data across originations, account maintenance and collections. This product will allow Citi to integrate marketing and credit risk analysis, which can then be applied in targeted campaigns based on improved risk-enabled customer segment information.
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