ClosingCorp has introduced a business-to-consumer online loan cost estimate calculator that includes a lead generation component, and is offering it in conjunction with real estate Internet sites.
Christie Huff, ClosingCorp marketing vice president, said in an interview that the new calculator is something that will be offered by “companies that host real estate websites/real estate agents that have their own websites.”
But there is as part of the calculator an application that can serve as a lead generator for lenders as well as real estate agents, Cathy Blaszyk, ClosingCorp VP, lender services, told this publication.
The company said Tuesday that San Diego-based real estate Internet service provider Z57 Inc. is the first partner through which it is offering the calculator. Z57 is implementing it for real estate agent clients with the aim of giving consumers access to mortgage costs and payments in such a way that the agents can identify potential homebuyers.
