ComUnity Lending Enters Subprime Market

ComUnity Lending, Morgan Hill, Calif., has announced its entry into the subprime mortgage market with a pilot program aimed at enabling the company's net branches to increase their market share.The program will be launched in California, Washington, and Oregon, but will be expanded to all 38 states in which ComUnity does business, the company said. "The concept of net-branching has evolved in recent months," said Steve Walker, vice president of retail development for ComUnity. "Prospective branch managers are no longer wanting the parent company to be a quiet operational partner. They are looking for more than just payroll, AP, and compliance support. They want to know what the company will do to help them succeed in the slow times." The company can be found online at http://www.comunitylending.com.