Data Warehouse Forms Wholesale Unit

Data Warehouse Corp., a Boca Raton, Fla.-based provider of marketing information to the mortgage and financial industries, has announced the formation of a wholesale division. The new division is aimed at providing data and analytic services to meet "the growing demands" of list brokers, data resellers, telemarketing call centers, and direct mail and marketing agencies, the company said. Ben Waldshan, founder of Data Warehouse and executive vice president of its parent company, Fort Lee, N.J.-based Tranzact, said the new unit will enable data-dependent organizations to "further refine the effectiveness of their lead generation and customer acquisition efforts." The companies can be found online at http://www.dwcsolutions.com and http://www.tranzact.net.