Fidelity Updates Online Lead Generation Tool

Fidelity National Data Services, a division of Fidelity National Financial Inc. headquartered in Jacksonville, Fla., has updated its Lead Locator to make it more searchable for users.Lead Locator is an online lead generation application designed to provide mortgage refinancing leads based on client specifications. The updated system now offers more searchable data elements, supporting a highly targeted approach to lead generation, according to Fidelity. Standard search criteria include: mortgage characteristics, market value, property and ownership characteristics, geographic area, available equity, and the loan-to-value ratio, which is a new feature. In addition to new LTV search capabilities, Lead Locator now enables originators to search by an implied interest rate as well. Fidelity can be found on the Web at http://www.fnf.com, and the updated Lead Locator can be found at http://www.sitexdata.com.