Greystone Residential Funding Inc., Middleton, Wis., has introduced a customizable marketing tool kit designed to help financial institutions promote their mortgage programs during the spring buying season.The kit includes a step-by-step playbook on planning, prioritizing, implementing, and monitoring a mortgage marketing campaign, Greystone said. Greystone is a residential mortgage banking company that specializes in providing single-family mortgage programs to credit unions, community banks, and thrifts nationwide. It can be found on the Web at http://www.greystonerf.com.
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