HomeUnion named Jamie Sipila as its senior director of product management.

Sipila will supervise HomeUnion's overall product vision by directing cross-functional teams including engineering, sales, marketing and support to meet business goals, the company said in a Tuesday press release announcing the hire. He will also be responsible to set product strategy, identify new opportunities and monitor industry trends.

Before joining HomeUnion, Irvine, Calif., Sipila was the director of Rent.com's "renter experience" product team. Previously, he was the founder of Interneer Inc., a software-as-a-service provider of a "human-centric" business process management platform.

Dan Ganguly, chief executive office of HomeUnion, called Sipila the "complete package" because he has more than 14 years of senior-level experience in product management and development in both the online real estate rental and the cloud-based business process management markets, as well a background in engineering.

"Jamie's insights, energy and skills will help us achieve our company's goal of using technology to accelerate adoption of the single-family rental property asset class," Ganguly said in the release.

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