Leads360, NYLX Integrate Tech Platforms

Leads360 Inc., a Los Angeles-based lead management software company, and NYLX Inc., a New York city-based provider of loan-eligibility and pricing systems, have announced an integration of their technology platforms. The companies said pricing information from NYLX (New York Loan Exchange) is permanently attached to leads in the Leads360 system once loans have been priced, allowing for "quick and easy retrieval" of pricing data as well as "instantaneous repricing" if circumstances change. "Based on extensive third-party research and our own proprietary data, we know that getting prospects on the phone and being able to provide loan packages without having to re-establish contact is a key driver for sales success," said Nick Hedges, Leads360's senior vice president of strategy. The companies said the partnership represents the first time that two large technology providers servicing mortgage brokers and lenders have fully integrated their platforms. They can be found online at http://www.leads360.com and http://www.nylx.com.