Lending Co-op Tech Hikes Member Profitability

St. Louis-headquartered Lenders One Mortgage Cooperative, the largest alliance of mortgage bankers in the United States, has implemented a productivity system for members. The system, dubbed LoanMax, includes functionality such as satisfying continuing education requirements, marketing, and data mining. Lender One described the product at the Mortgage Bankers Association's National Secondary Market Conference & Expo as a system "that will promote a pattern of behavior and a utilization of technology to help loan officers close more loans." Lenders One will train members on the system to ensure maximum results. The technology is aimed at enabling members to better automate customer retention and online continuing education, and stock marketing materials will be provided that will include a celebrity endorsement yet to be announced, MortgageWire has learned. Lenders One can be found online at http://www.lendersone.com.