LSI Credit Services, a division of Fidelity National Financial Inc. based in Jacksonville, Fla., has announced the launch of Fidelity National Identity Sentinel, identity-theft protection services that lenders can provide directly to consumers.The Web-based tools allow consumers to monitor their credit history in real time and protect themselves from identity theft by notifying two of the three national credit bureaus online of any erroneous credit activity, the company said. Identity Sentinel provides lenders with credit services that can be marketed under their own brand, enabling them to build customer loyalty while creating a new revenue channel. "By offering these services on their website, lenders can help their customers identify unauthorized increases in debt or credit limits, applications for new credit, and other suspicious activity," LSI said. Customers can sign up for a Fraud-Watch Credit Monitoring feature that will alert them via weekly e-mail updates of any credit-related activity. More information on Identity Sentinel can be found online at http://www.myidentitysentinel.com.

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