Write Way Solutions, Phoenix, has announced the introduction of a new service to help lenders create more effective mortgage marketing letters.Company owner Tom Trush said many such letters "are focused more on trickery" than on providing useful information. "My objectives are focused on writing results-oriented copy that stresses a lender's capabilities using honest offers that are targeted toward a specific consumer," he said. As part of the launch, the company is offering two free reports: "9 Hidden Secrets to a Powerful Mortgage Marketing Letter" and "8 Sure-Fire Tips for Enticing Readers in Your Mortgage Marketing Letters." The company can be found online at http://www.writewaysolutions.com.

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