There’s a new trend among technology vendors that mortgage lenders would be smart to get a handle on. And that is a move away from the traditional business-to-business model tech companies have shown since, well, forever, to the business-to-consumer mode.

This new focus was evident at an executive roundtable I hosted at the recent SourceMedia Mortgage Technology Conference in Miami Beach. Two of the panelists pointed to B2C as a new mode for them, reaching out to consumers as they do more online shopping or providing education for them through the mazes of mortgage lending.

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