HomeView Lending Inc., Orange County, Calif., has announced the launch of its operations in major California markets to bring what it calls "a new kind of mortgage company" to serve the nonprime, alternative-A, and option ARM markets.HomeView said its aim is to help mortgage originators get more deals done quickly and efficiently. The company said it plans to expand across the country in the coming months. "Brokers and homeowners are looking for fast, no-hassle ways to close nonprime and alt-A loans," said Kal Elsayed, HomeView's president and chief executive officer. Mr. Elsayed was previously president of the Wholesale Division of New Century Mortgage Corp.

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