Lenders Direct Capital Corp., a recently formed national mortgage lender headquartered in Lake Forest, Calif., has announced that Baseball Hall-of-Fame outfielder Reggie Jackson will be a spokesman for the company."This is the perfect time to start a mortgage company specializing in niche products like second mortgages, subprime, and alternative-A loans," company president Michael McQuiggan said. "With the changing interest rate environment it is essential to be in the marketplace with programs that will serve the future needs of the consumers." Mr. Jackson, known for his World Series heroics as a member of the New York Yankees and Oakland A's, also played for the Baltimore Orioles and California Angels. Mr. Jackson's "rock-solid credibility, intelligence, and experience are assets to us as his new teammates, and that translates into a marketing and public relations bonanza for us," Mr. McQuiggan said.

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