A new United Kingdom mortgage website is seeking to set itself apart by offering a consumer/borrower focus it says the majority of its competitors lack."Unlike comparison-only and lead generating platforms, FancyAMortgage.co.uk offerings in-depth information on mortgage products with advantages, disadvantages, and product comparisons," the Web-based company said. In addition to mortgage product overviews, the site offers information on individual mortgage lenders and related information on fees, brokers, and services. The site can be found at http://www.fancyamortgage.co.uk.

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