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Lenders increasingly want to control the marketing done by individual originators due to increasing industry compliance concerns, according to one vendor in the space.
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“These rules are changing so fast that you have got to do it,” said Jim Blatt, president and CEO of MortgageReturns, a company that provides customer relationship management technology and services for the industry.
Blatt said in an interview that the company has addressed the concern by making controls available through its automation. It also works with a law firm to vet the legalities of the templates it offers for marketing materials.
